affectation

affectation

(ˌæfɛkˈteɪʃənPronunciation for affectation)
  noun
    1 an assumed manner of speech, dress, or behaviour, esp one that is intended to impress others
    2 (often followed by of) deliberate pretence or false display ■ affectation of nobility
  [C16: from Latin affectātiōn- an aiming at, striving after, from affectāre; see affect2]

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