affectation
(ˌæfɛkˈteɪʃən) noun 1 an assumed manner of speech, dress, or behaviour, esp one that is intended to impress others
2 (often followed by of) deliberate pretence or false display ■ affectation of nobility
[C16: from Latin affectātiōn- an aiming at, striving after, from affectāre; see affect2]